About

Jay and Lana O'Brien have always shared a passion for motocross. Riding was just something they did together—until the summer of 2018, when Jay finally let Lana line up at the gate. From that moment on, everything changed. What began as a fun experience quickly became Lana's purpose.

As the years went on, the dynamic shifted. It was no longer about a father and daughter racing—it became about a driven young rider chasing something bigger. And along the way, something else became clear: there was a gap in the motocross industry. Female riders weren't getting the visibility, support, or opportunities they deserved.

That realization planted a seed.

Now, Lana and Jay are building something to change that.

They've created a motocross lifestyle apparel brand with a mission to support the girls and women of the sport—to give them a platform, a voice, and real opportunities. The goal is simple: to help make motocross a career path for women, not just a passion.

🎯 Year One Goals

·         Sponsor 2 female riders with financial and promotional support

·         Provide financial contributions to riders in the WMX Championship

This is just the beginning. The vision is growing, and the mission is evolving—but one thing is clear:

This is about building a sisterhood of speed. A portion of every order placed will go towards providing financial support for the ladies of motocross!

More About Our Brand

The idea for SOOO FAST was born to help Lana meet her WMX goals. That idea quickly grew into something else entirely. Lana, like most of the WMX racers, is an unsponsored racer scraping every penny to make it to every round in the 2026 series and beyond. SOOO FAST represents an opportunity to get Lana the funding needed to get her not only from coast to coast, but to keep her equipped for the races.Currently there is not a lot of funding available to the best of the rest in the WMX. For the sport to survive, there needs to be opportunity available. And those opportunities come from making dollars available directly to those riders.  They cannot rely on the sole support of their families and the percentage discounts they get from “sponsors”. Our aim is to help change the ability of these athletes to make motocross a career by building a brand and eventually a team. With the goal to provide real opportunity long term to help not only grow, but maintain the WMX series.

Our Team

Lana O'Brien - Co-Founder/Owner

Lana is an emerging women's motocross racer from Valparaiso, Indiana, and a co-founder of the SOOO FAST brand, a movement dedicated to supporting women in motocross. Born on April 23, 2008, she has quickly begun making her mark in the sport, earning multiple top-20 finishes in the Women's Motocross Championship (WMX) and gaining experience at the national level.

Driven by a deep passion for racing that started at a young age, Lana represents the next generation of female riders pushing the limits of the sport. Through both her riding career and her role in building SOOO FAST alongside her family, she is helping create more visibility, opportunity, and support for girls and women in motocross. The brand itself reflects her journey—turning a personal love for racing into a broader mission to inspire and elevate female athletes in the motocross community.

Jay O'Brien - Co-Founder

Jay is a lifelong motocross enthusiast and co-founder of the SOOO FAST brand, built with a mission to support and elevate women in the sport. Based in Valparaiso, Indiana, he has played a key role in fostering a grassroots movement focused on opportunity, visibility, and growth for female riders. Alongside his daughter, Jay helped turn a shared passion for racing into a purpose-driven brand that aims to provide both financial and promotional support to women competing in motocross. His work centers on building community, creating pathways for the next generation, and helping redefine what support for women in motocross looks like.

Kara Johnson - Graphic Artist

Kara is an illustrator and graphic artist based in Northwest Indiana. A lifelong creative and motocross enthusiast, she balances life as a stay at home mom while continuing to grow her passion for design. Her work is driven by a love for creativity, movement, and bold visual storytelling, and she enjoys creating content that reflects the energy and spirit of motocross. 

Jennifer Cook - Printing Guru